Privacy policy
This policy explains how Archie and Dennis LTD ("Archie & Dennis", "we", "us") collects, uses and shares personal information when you visit archieanddennis.com, buy from us, or sign up for our emails or texts.
1. Who we are
Archie and Dennis LTD is the controller of your personal information. Questions or requests: contact@archieanddennis.com. Mail for US orders and returns: c/o Logystico, 210 Passaic Street, Newark, NJ 07104, United States.
2. Information we collect
Information you give us
- Order details: name, email, phone, billing and shipping address, items bought. Payment card details go directly to our payment providers; we do not store them.
- Account details if you create an account.
- Email or phone number when you sign up for emails, texts or a back-in-stock alert.
- Reviews, survey answers and messages you send us through chat or email.
Information collected automatically (only with your consent where the law requires it, see section 4)
- Device and browser details: IP address, browser type, device type, language, time zone.
- How you use the site: pages and products viewed, searches, items added to cart, the site or ad that referred you.
- Identifiers stored in cookies and similar technologies, such as pixels. Some of our advertising measurement partners may also use device identification technology.
- Approximate location derived from your IP address (country or region), used for currency, shipping and to show the right cookie banner.
Information from others
- Payment and fraud-screening results from payment providers.
- Delivery updates from shipping carriers.
- Campaign performance data from advertising and analytics partners.
3. How we use information, and our legal bases (EU and UK)
| Purpose | Legal basis (EU/UK GDPR) |
|---|---|
| Process and deliver orders, returns and refunds | Contract |
| Customer service and chat | Contract; legitimate interests |
| Prevent fraud and keep the site secure | Legitimate interests |
| Keep the site working (cart, checkout, currency, remembering your cookie choice) | Legitimate interests; strictly necessary cookies need no consent |
| Back-in-stock alerts you request | Consent |
| Marketing emails and texts | Consent (or, for past customers in some countries, legitimate interests with an easy opt-out) |
| Analytics and site improvement | Consent |
| Personalised recommendations on the site and in emails | Consent |
| Advertising and measuring our ads | Consent |
| Meet tax, accounting and legal obligations | Legal obligation |
Where we rely on consent, you can withdraw it at any time. This does not affect processing that happened before you withdrew it.
4. Cookies and similar technologies
We use cookies, pixels, local storage and similar technologies, grouped into these categories:
| Category | What it does | Needs your consent? |
|---|---|---|
| Necessary | Cart, checkout, security, remembering your cookie choice | No |
| Functional | Chat, returns and order-tracking widgets, saved preferences | EU, UK and California: yes. Other US states: you can opt out |
| Analytics and performance | How visitors use the site, so we can improve it | EU, UK and California: yes. Other US states: you can opt out |
| Advertising | Email and text marketing tools, personalisation, ad measurement and targeted ads | EU, UK and California: yes. Other US states: you can opt out |
How the cookie banner works where you are
- In California, the EU, the UK and most other countries, non-necessary cookies stay off until you choose "Accept All" or turn on specific categories under "Customise".
- In other US states with consumer privacy laws, these technologies may be on by default and you can opt out at any time with the "Do Not Sell or Share My Personal Information" link.
- You can change your choice at any time with the "Cookie Preferences" link at the bottom of every page. Under "Customise" you can see the cookies we use in each category.
Global Privacy Control (GPC). If your browser sends a GPC signal, we treat it as a request to opt out of the sale or sharing of your personal information, and we do not load advertising technologies for that browser.
5. Who we share information with
We do not sell your information for money. We share it with the providers below, who act on our instructions, and with advertising partners only with your consent (EU, UK and California) or unless you opt out (other US states).
| Provider | Purpose | Category |
|---|---|---|
| Shopify (incl. Shop Pay, Shopify Inbox) | Store platform, checkout, chat | Necessary |
| PayPal, Afterpay | Payments, pay-later messaging | Necessary |
| ShipHero, Logystico, DHL, FedEx, UPS | Fulfilment and delivery | Necessary |
| CookieYes | Records your cookie choices | Necessary |
| AfterShip | Order tracking and returns | Functional |
| Gorgias | Customer service | Functional |
| Okendo | Product reviews | Functional |
| Klaviyo | Email and text marketing, sign-up and back-in-stock forms, on-site behaviour tracking | Advertising |
| Monocle | On-site personalisation and offers | Analytics |
| Jurni | Personalised shopping funnels | Analytics |
| Microsoft Clarity | Session analytics | Analytics |
| Google (Analytics, Ads, YouTube) | Analytics, advertising | Analytics / Advertising |
| Triple Whale | Ad attribution and analytics | Advertising |
| byAtlas | Ad measurement | Advertising |
| Zyxel | Ad attribution, device identification | Advertising |
| Meta (Facebook, Instagram) | Advertising and ad measurement | Advertising |
| Advertising and ad measurement | Advertising | |
| Microsoft Advertising | Advertising | Advertising |
| ShopMy, LTK | Affiliate and creator programmes | Advertising |
| Fivetran, Supermetrics | Business reporting | Analytics |
Under some US state laws, letting advertising partners collect information through our site counts as "selling" or "sharing" personal information. Section 8 explains how to opt out.
We may also share information to comply with the law, to protect our rights, or with a buyer if our business is sold.
6. Marketing emails and text messages
We send marketing emails or texts only if you signed up, or where the law allows us to email past customers about similar products. Every email has an unsubscribe link. Reply STOP to any text to stop texts. Message and data rates may apply. Opting out of marketing does not stop order and delivery messages.
Our emails may contain a pixel that tells us whether you opened them and which links you clicked, so we can measure and improve them.
7. Transfers, retention, security and children
International transfers. Many of our providers are based in the United States and other countries outside the EU and UK. When we transfer personal information out of the EU or UK, we rely on adequacy decisions (including the EU-US Data Privacy Framework where the provider is certified) or on Standard Contractual Clauses.
Retention. We keep personal information only as long as we need it for the purposes above:
- Order records: as long as tax and accounting law requires.
- Marketing lists: until you unsubscribe, then a suppression record so we do not contact you again.
- Cookie consent records: 12 months.
- Analytics and advertising data: no longer than each provider's standard retention period.
Security. We use reasonable technical and organisational measures. Payments are processed by PCI-compliant providers.
Children. Our site is not directed to children under 16, and we do not knowingly collect their personal information or sell or share it.
8. Your rights
EU and UK residents can ask us to:
- access, correct or delete their personal information;
- restrict or object to processing, including objecting at any time to direct marketing;
- receive their information in a portable format;
- withdraw consent at any time.
You may also complain to your local data protection authority (in the UK, the ICO).
Residents of California and other US states with privacy laws have the right to:
- know what personal information we collect, use, disclose, sell or share, and get a copy;
- correct inaccurate information;
- delete information we collected from them;
- opt out of the sale or sharing of personal information and of targeted advertising;
- not be discriminated against for using these rights.
We do not use or disclose sensitive personal information for purposes that would require offering a right to limit it.
How to use your rights
- Opt out of sale, sharing and targeted advertising: click "Do Not Sell or Share My Personal Information" at the bottom of any page, or turn on Global Privacy Control in your browser.
- All other requests: email contact@archieanddennis.com. We will verify your identity by matching details you give us with our records, and respond within the time the law requires. An authorised agent may make a request for you with your signed permission.
- If we refuse your request, you can appeal by replying to our decision. If your appeal is denied, you can contact your state Attorney General.
9. US notice at collection (last 12 months)
| Category | Examples | Source | Disclosed to | Sold or shared? |
|---|---|---|---|---|
| Identifiers | Name, email, phone, address, IP address, cookie and device IDs | You; your device | Service providers; advertising partners | Shared (cookie/device IDs, hashed email) |
| Customer records | Billing and shipping details | You | Service providers | No |
| Commercial information | Products viewed, carted and bought | You; your device | Service providers; advertising partners | Shared |
| Internet activity | Pages viewed, clicks, searches, referring site | Your device | Service providers; advertising partners | Shared |
| Approximate location | Country or region from IP address | Your device | Service providers | No |
| Inferences | Product interests used for recommendations | Derived from the above | Service providers | No |
We collect these categories for the purposes in section 3 and keep them for the periods in section 7.
10. Changes and contact
We will post any changes on this page and update the date below. If a change is significant, we will tell you on the site or by email.
Contact: contact@archieanddennis.com
Last updated: October 14, 2026